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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions (Q108-Q113):

NEW QUESTION # 108
Northern Trail Outfitters (NTO) has expanded its marketing efforts globally and wants to implement a dedicated Sender Authentication Package. They plan to share it across each of their Marketing Cloud accounts Which two considerations would help NTO determine if a Dedicated IP is the right choice?
Choose2 answers

Answer: A,D

Explanation:
When considering a Dedicated IP for global marketing efforts, Northern Trail Outfitters should consider:
Stack alignment: Ensure all accounts are on the same stack to facilitate shared use of the Dedicated IP across different geographical locations.
Send volume: A dedicated IP is beneficial if the send volume is significant enough to maintain and build a positive sender reputation. Regular, consistent high-volume sending is crucial for IP warming and reputation.
Reference: Salesforce Marketing Cloud Sender Authentication Package Documentation


NEW QUESTION # 109
A Marketing Cloud admin is configuring Social Studio to manage Northern Trail Outfitters social media accounts.
Which 2 prerequisites for configuring Social Studio should the admin consider? Choose 2 answers

Answer: A,D

Explanation:
Before configuring Social Studio for managing social media accounts, ensure these prerequisites are met:
Facebook Ad Manager: Access to Facebook Ad Manager is essential for managing and monitoring Facebook advertising campaigns directly from Social Studio.
Login Details: Have the necessary login credentials for each social media account that will be managed through Social Studio to ensure seamless integration and management across platforms.
Reference: Salesforce Social Studio Setup Documentation


NEW QUESTION # 110
Northern Trail Outfitters wants to drive additional online sales. They are interested in using Einstein to recommend similar items to customers during the checkout process.
Which two terms would they add to their website to accomplish this?
Choose 2 answers

Answer: A,C

Explanation:
To implement item recommendations during the checkout process using Einstein, Northern Trail Outfitters should:
Implement the Collect Code on their website. This JavaScript snippet collects customer behavioral data, which is essential for powering personalized recommendations.
Add the Recommendation Code to the checkout page. This code snippet is responsible for displaying the personalized recommendations generated by Einstein based on the collected data.
Reference: Salesforce Marketing Cloud Einstein Recommendations Implementation Guide
.


NEW QUESTION # 111
A Marketing Cloud admin wants to append an Urchin Tracking Module (UTM) variable String to links in emails.
Which functionality would allow this?

Answer: A

Explanation:
To append UTM tracking parameters to links in emails:
Use Parameter Manager: This functionality within Marketing Cloud allows for the addition of UTM parameters to links across emails systematically. It provides a centralized control over tracking parameters, making it easy to manage and apply consistent tracking across various campaigns.
Configuration: Set up the UTM parameters in the Parameter Manager and these will be automatically appended to all links in the emails sent.
Reference: Salesforce Marketing Cloud Parameter Manager


NEW QUESTION # 112
A Marketing Cloud admin wants to append an Urchin Tracking Module (UTM) variable string to links in all emails.
What functionality would allow this?

Answer: C


NEW QUESTION # 113
......

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